Projects
Scaled a Meta ads account from $107K to $197K in monthly revenue over 6 months while improving ROAS from 4.07x to 4.59x. As the Meta ads strategist, I managed campaign structure, creative testing, and budget allocation — growing revenue by 83% without proportional increases in ad spend. This result demonstrates the compounding impact of data-driven creative strategy on Meta.
2025
Transformed an underperforming paid ads account in 3 months — growing conversions by 5,890%, cutting cost-per-conversion by 59%, and scaling conversion value from $3,762 to $221,653. ROAS went from 5.85x to 14x. As the creative strategist and ads manager on this account, I rebuilt the campaign structure from the ground up, deployed high-converting ad creatives, and used data from each iteration to aggressively optimize toward profitable scale.
2025
Conceptualized and designed a Meta feed ad for Zaraa's AI Style Scanner. As the creative strategist behind this campaign, I built the ad around a scroll-stop visual hook
2025
Developed the creative strategy and visual design for a Meta bundle promotion ad for a luxury footwear brand. The key strategic decision was using a Google search overlay as a native-feel storytelling device — reducing ad resistance and improving engagement
2025
Designed and strategized a Meta infographic ad for Lumière Clinic using the educate-to-convert framework. Rather than leading with a promotional message, I built the creative around a treatment comparison that answers the audience's real questions first — then presents the offer. This strategy is especially effective for aesthetic and wellness brands on Meta, where trust is the primary conversion barrier.
2024
Designed a Meta ad for Prime Shield Roofing Services targeting homeowners with an active roof leak. As the creative strategist, I built this around a fear-of-delay hook — "Delays can cost thousands" — instantly resolved by speed and credibility on the right side. The split before/after visual does the storytelling in 2 seconds, trust badges
2024
Questions & Answers
What services do you offer?
I offer a range of services from meta ads strategic campagins to strong Hook creation,audit campagins, test different campagin results,carousel Ads, image Ads,eye catching video Ads,story telling reels&UGC Ads. Visit my Services page for a detailed overview.
How do you approach a new project
Discovery& Strategy: First, I conduct a deep dive into your brand, target audience, and business goals.Structure & Wireframing: Before touching the visual design, I map out the user journey. I prioritize a ‘conversion-first’ layout that guides visitors toward a specific action, ensuring that every section of your site has a clear purpose. Visit my Services page for a detailed overview.
What is your project timeline?
Quality takes focus, but I am committed to a high-velocity delivery model. Visit my Services page for a detailed overview. Visit my Services page for a detailed overview.
How much do your services cost?
I offer customized solutions because every brand has unique requirements. I don’t believe in ‘one-size-fits-all’ pricing because that often leads to paying for features you don’t need—or missing out on ones that would significantly boost your conversion rate.Visit my Services page for a detailed overview.
What platforms do you work with?
My core focus is performance-driven digital infrastructure.Creative Strategist and Video Ad Designer. Visit my Services page for a detailed overview.